The pendulum swings back to “paid for” content

It looks like the swing towards “ad funded everything” is quickly coming to an end, and there is a trend back in the direction of selling products and services to users.

“Ad funded” for many businesses really meant “shareholder funded in the hope of later monetization”. Meanwhile, people actually selling things were ignored – that was thought too “dirty” or “difficult”. However, in difficult economic conditions, remember the Yorkshire expression: “where there’s muck there’s brass”.

“Revenue Leakage and” “Breakage Bonusses”

I recently read an interesting article about Revenue leakage over at MocoNews: http://www.moconews.net/entry/419-vodafone-fesses-up-on-faulty-reporting-content-companies-setting-up-own/
There are definitely inaccuracies in reporting, but it goes both ways:
A major carrier has outages in its billing system from time to time – usually no more than a few minutes.  When this happens, off-deck connectors into the billing system can’t collect money, [...]