I saw what you did and know who you are

It’s not Big Brother, but with the launch of Bango Analytics this week, mobile website owners will now get a unique view on who their visitors are and what they are doing.  Also it’ll provide valuable information on how mobile ads are performing, right across different ad networks.  All this is done without revealing any personal data. Many marketing firms have not taken the pluge into mobile advertising for the sheer inability to measure the effectiveness of a campaign prior to this point.  This all changes with Bango Analytics – see what the media thought of the product:

Posted in mobile web.
Advertisements

New version of Bango Live

A new version of the Bango Live traffic sampler just went live at www.bango.com/live

The name “Bango”

There was an article in industry newsletter Unstrung.com poking fun at the name “Bango” – along with our friends Twango and Thumbplay.

Just to set the record straight, here is the derivation of the name Bango:

“Bango” means “number” in Japanese. At the heart of the “Bango system” which was invented in 1999 is the idea that any piece of content is given a unique “Bango Number”. It is then used as a key to collect money (Premium content), spread it virally (via WAP.com), provide quick and easy access (Direct entry) or to track traffic.

Also, the symbol for a “Bango Number” is ! number so !729 or !987654321 and ! is called “bang” in the USA.

So, there you have it. Bango was initially called Bango.net because the “bango.com” was owned by Treesa Bangs, the lead singer in Christian Rock band “Bango”. Bango.net Limited bought the domain name from her in 2003 and changed its name to Bango.
So, there you have it – totally logical…..

So, although it sounds rather like “Bang and Go”, the name is logical…

Bar codes and other camera stuff

There is some interesting discussion about bar code scanning from mobile phones over at http://tech.groups.yahoo.com/group/momolondon

Bango worked with Interactive Wireless on phone to web stuff in 2002,
and again with another company (that sold out to OD2) in 2004. We
also did a big trial with Vodafone in 2005.

http://www.3g.co.uk/PR/July2000/3721.htm
http://bango.com/assets/data/pressreleases/57_bangospot.pdf
http://theponderingprimate.blogspot.com/2005/07/mobile-marketing-its-
biggest.html

We discovered the “two gotchas” about this technology:

(1) Walled garden think. For many years, mobile operators have been
beating phone makers and preventing progress in Java standards to
prevent the microphone and the camera on phones being accessible to
downloaded software. This was because they were petrified by people
writing software that curcumvented the MMS sending and voice features
of phones – which they believed would generate a lot of money.
Allowing MMS “bypass” and VOIP clients would be a bad thing. Even
though by 2004-5 the walls were coming down, the change of course in
phone design means a 3-4 year delay in open platforms coming
through. SO, expect progress on downloadable software that can use
phone features like camera with widespread use in 2009-10

(2) Patent fear. Neomedia is a small company that has a patent on
linking barcodes to internet content.
( http://www.eff.org/patent/wanted/patent.php?p=neomedia ) Mobile
phone companies like Vodafone, T-Mobile and Orange were paralysed
from acting by fear of a patent infringement case. As a result,
the “safe route” of letting QR codes “covertly” appear in phones (as
a “japanese feature”) seems to have been the strategy adopted. As a
result, hardly anybody knows that their phoen can read QR codes – so
they are not used outside Japan. This is a further “business
depressor” for innovative barcode companies with more robust codes
than QR.